PricewaterhouseCoopers is also extending the scope of their services in the US to include cryptocurrencies and digital assets.
This is an indicator of growing institutional confidence as the regulatory environment is becoming clearer.
It is an opportunity for the Big Four accounting firm to satisfy the growing demand from the crypto industry, banks, as well as businesses using blockchain technology.
From Caution to Growth
In the US, however, PwC has been “cautious around cryptocurrency because they didn’t want to run afoul of regulations and enforcement,” said a source.
But now, according to leaders with its US business, “The changes that have occurred are sufficiently reducing the level of legal risk that they are now able to advise clients.”
This is due to both regulatory movement and demand.
Though companies try to figure out how they can comply with regulations involving cryptocurrency usage, PwC is increasing their capacity with additional staff and skill-sets for digital assets.
Regulatory Progress Alters the Field
PwC’s decision comes after US regulators implemented better boundaries for crypto.
Lawmakers and agencies have taken steps towards categorizing digital assets and defining which oversight roles should go to whom.
Key changes include clearer stablecoin frameworks from a White House executive order on Jan. 23, 2025, better disclosure rules, and defined duties for the SEC and CFTC.
The GENIUS Act, signed into law on July 18, 2025, was yet another piece of legislation that gave more clarity. These reduce risks for service providers like PwC.
Wider crypto services provided
Among new PwC services, several areas are covered: in audits, it will handle digital asset custody, reserve checks, controls, and reports. Crypto firms need these for trust with regulators and investors.
The company is also expanding tax and compliance support, assisting with reporting and the setup of deals.
It focuses on risk and anti-money laundering, and cybersecurity, too, as rules tighten.
PwC provides advice on tokenization and blockchain plans, such as using general ledgers to digitize conventional assets and perform swift settlements.
Institutions Increase Adoption Rate
PwC’s move is part of the growing trend in the financial and services sectors.
Large institutions are venturing into digital assets as regulatory hurdles diminish and developments in technology enhance infrastructures.
Other large firms such as Deloitte, KPMG, and EY are developing their crypto teams as well.
For cryptocurrencies, input from big auditing firms leads to improved governance and transparency.
This will convince many companies to employ crypto technology within norms.
Future of Cryptocurrency in Services
PwC expects continued growth in crypto service demand as regulatory frameworks evolve and enforcement becomes more consistent in the US.
Digital assets are a vital segment of their client base and are not market-dependent.
This is made possible with clearer regulations. They enable crypto work to also incorporate consulting and audits.
The expansion of PwC shows how definitive regulations propel the next level of institutional crypto adoption in the US.
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