In the world of coffee, Starbucks reigns supreme, with over 15,800 locations in the United States alone. But Dunkin’, with its 8,500 locations, is staying on the challenge. Instead of trying to compete with Starbucks in several locations, Dunkin’ has teamed up with Coca-Cola, a fellow beverage giant, to take on the coffee shop giant differently.
The partnership between Coca-Cola and Dunkin’ is a unique opportunity for both companies to expand their businesses while taking market share away from a common competitor. With over 200 years of combined experience, the two powerhouse competitors seek to challenge Starbucks by expanding their product lines.
One of the ways the partnership is doing this is by introducing a new line of ready-to-drink iced coffees inspired by Dunkin’s bakery items. The new canned Dunkin’ Iced Coffee flavors include Brownie Batter Donut, Cake Batter Donut, and Coffee Cake Muffin, each made with Arabica coffee, milk, and cane sugar. Walmart is already carrying the new flavors, priced at $2.48 per can, and the reviews are glowing.
These unique flavors are described as rich and chocolatey for the Brownie Batter Donut flavor, vanilla cake for the Cake Batter Donut flavor, and cinnamony for the Coffee Cake Muffin. Flavored coffee flavors are sure to attract coffee lovers looking for something different.
But the partnership between Coca-Cola and Dunkin’ doesn’t stop there. The bottling company has been producing other flavors of Dunkin’ Iced Coffee, such as French Vanilla, Mocha, and Original, since 2017.
By expanding their retail product line at grocery stores and convenience stores, Dunkin’ and Coca-Cola are putting themselves on a more even playing field with Starbucks.
Dunkin’ Donuts and Starbucks are already in grocery stores in the coffee aisle with Keurig K-cups, retail coffee beans, and other coffee products. Some grocery stores even have coffee shops within the store itself.
Starbucks has bottled and canned coffee ready-to-drink, and now Dunkin’ can compete in that product line as well with its new canned iced coffee ready-to-drink flavors.
In conclusion, Dunkin’ and Coca-Cola’s partnership is a bold move to challenge Starbucks’ dominance in the coffee market.
The two companies are positioning themselves as worthy competitors with their new line of ready-to-drink iced coffees and expanded retail product line.
It remains to be seen whether they will be successful, but one thing is clear: Dunkin’ and Coca-Cola are fearless in taking on a challenge.