The “buy now pay later” (BNPL) concept proves incredibly popular among consumers. Dollar General is the latest firm to explore this segment. It is part of the company’s new financial services plans to offer payment alternatives and improve banking option access.
Dollar General And BNPL
It is interesting to see low-budget shops explore BNPL opportunities. Dollar General sees merit in this approach as part of its universal approach to payments and banking services. DG Will introduce a new banking platform, the BNPL trial with Sezzle, and a new FIS Worldpay card reward points payment option. All of these products and services are designed to enhance the company’s convenience-oriented appeal.
Dollar General EVP and CMO Emily Taylor adds:
“Today’s announcement highlights Dollar General’s focus on supporting our customers and communities by extending financial service accessibility and payment options. In keeping with our purpose-driven mission of Serving Others, we continually search for additional services and flexible solutions to help make our customers’ lives easier.”
The Buy Now, Pay Later option is powered by Sezzle. For now, Dollar General will conduct a test of this purchase option at over 1,700 stores throughout the state of Texas. Users benefit from zero-interest payments on purchases, spreading payments across four installments. Moreover, it enhances the flexibility of buying items at physical stores or in-store pickup through the website or mobile application.
The BNPL feature will likely roll out to Dollar General’s over 18,000 stores across 47 states if the test is successful. Combining low prices with various payment and financing options creates a powerful solution. Moreover, the BNPL option provides an alternative to existing payment options, benefiting those with limited or no access to bank products and services.