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5 best practices for fintech marketing in 2023

Fintech marketing has become a hot topic in the last few years. As a result, many companies try new approaches to increase brand awareness and attract new customers. We’ve outlined five of our favorite strategies for 2023 based on our experience working with clients across the financial services industry.

Partner with other marketers

Use other marketers’ data, resources, and expertise to help you succeed in your marketing efforts. There is no need to reinvent the wheel. Instead, try to be efficient and optimize your strategy.

Create your own proprietary fintech marketing stack

The first step in creating your own proprietary marketing stack is to define the problem you’re trying to solve. This generally means looking at what’s happening and asking yourself why it’s happening. For example: “Why are more people using ATMs than ever before?” The answer is that there’s been an increase in customers using cashless payment systems like Apple Pay or Venmo.

Now that we know our goal, let’s figure out how we can achieve it. Our strategy will involve creating content and distributing it through multiple channels to reach as many potential customers as possible.

Integrate customer service into fintech marketing

Customer service is a core part of fintech marketing. It’s not just about answering questions; it’s about building relationships, being human, and being proactive. Here are some best practices for integrating customer service into your marketing strategy:

  • Automate first responses – If a customer writes an email or tweets at you with a question, they may not expect an immediate response. Instead of having someone respond to them manually, use automated text-to-speech tools to answer basic questions immediately. That will help you increase the number of people who get help without increasing overhead.
  • Use real people – There are also times when real human beings need to step in and pick up where automation leaves off. Dedicated customer support reps can handle these situations. Their job is to ensure every customer gets their question appropriately answered. Tools to use include a live chat window or email correspondence.

Find influencers who are an ideal fit for your brand

Fintech marketers can find influencers who are an ideal fit for their brands. Influencers can help you to reach your target audience, build a community around your brand, and build your brand’s credibility.

Influencers will be an excellent resource if you’re looking for ways to get more visibility in the fintech world. In addition, they can help educate potential customers about new products.

Experiment with new formats

In the past, video was used primarily to explain a product or service. In the future, it will be used to create more emotional connections with customers by showing them how your product or service can make their lives easier. For this to happen, you need to think of video in terms of stories rather than as just another piece of content on your website.

Audio is also an excellent option for fintech marketers looking for new ways to engage with their audience. For example, podcasts have become one of the most popular forms of entertainment. Listeners can connect with hosts and experts worldwide without ever having to leave home.

There is a lot of room for experimentation in fintech marketing

Because fintech is a rapidly changing industry, so many new ways exist to reach customers. For example, you can use your marketing budget to try new things and experiment with formats like video and audio. 

Or you could test out new channels, like Instagram or Pinterest. The possibilities are endless!


There’s no doubt that we are living in an exciting time for marketing. Fintech is changing how consumers and businesses interact, and marketers are finding new ways to reach them daily. 

There is a lot of room for experimentation in fintech marketing. Experiment with the methods outlined above and see where the journey takes you!